IT knowledge | Mantis Public Relations

IT knowledge

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We have amassed over 35-years B2B technology experience – working for B2B technology firms targeting the public sector or public sector departments promoting their technology initiatives and projects. This means that means we can understand, digest and communicate your business stories to the media and influencers.

Here is some of our tech campaign experience:

Cloud
  • Launched Verismic’s Cloud Management Suite endpoint management tool to UK media and analysts
  • Successfully introduced Software Europe’s cloud-based expenses management tool to the UK media
  • Launched OCF’s HPC ‘on-demand’ service to the UK media
  • Managed the ongoing PR campaign for DDN, including is big data cloud storage solution
  • Managed the ongoing PR campaign for Optevian and its cloud CRM offering

Telco campaigns
  • Supporting the membership activities of PSN supplier trade association PSNGB
  • Managed 3-year campaign for public sector networks specialist Updata
  • Managed 3-year media relations campaign for telco Interoute
  • Successfully managed the media reaction to the acquisition of global Telecoms company KPN Quest
  • Launched Interoute’s UK Network Operation Centre (NOC) in Docklands, London
  • Managed 2-year ongoing media relations campaign for Alcatel
  • Successfully managed the media positioning of Alcatel’s Consulting Division in preparation for its sale
  • Managed the subsequent acquisition of Alcatel’s Consulting Division by NextiraOne
  • Launched NextiraOne in the UK
  • Ran BT OpenWorld account for 2 years, working specifically in the channel and partners team
  • Led the UK and EMEA Amdocs account for three years, working on BSS, OSS, MVNO billing, Femtocell development, etc

 

Mobile campaigns
  • Launched to the UK media, the World’s first company to produce 3D colour games for mobile phones
  • Launched to the UK media, Spin3, the World’s first real-money mobile gambling firm
  • Worked on NXP (formerly Philips) global team, launching mobile and NFC chips that supported the majority of mobile advancements such as 3G development, video phones, and camera phones
  • Worked on the Skype team that messaged and launched Skype for Mobile and Skype for Business

Hardware and HPC campaigns
  • Shifted the profile of Stone Computers from PC builder to IT services company
  • Significantly increased the profile of HPC company OCF via the UK media
  • Working closely with OCF and vendor partners, handled the media launch of ‘supercomputer’ deployments at over 27 customers sites, both academic and private sector
  • Following the acquisition of IBM’s Personal Computing Division by the then unknown Chinese firm, Lenovo; launched the new company to the UK media
  • Managed product reviews programme and media programme for IBM STG
  • Managed media product reviews for global printing company, Xerox

Software campaigns
  • Used reference from Kent Fire and Rescue Service to significantly boost the profile and credibility of UK CRM reseller Optevia via the UK media
  • Worked with the media and analyst community to raise the profile of PC power management vendor, Verismic
  • Managed media and analyst relations campaigns for IBM, Novell, ARM, Lazy Software, Brio, Sagent Technology and Mercator Software
  • Rebuilt the reputation of global software company Peregrine following an extensive period of time in Chapter 11 bankruptcy protection
  • Handled the media reaction to the collapse of global voice recognition software company Lernout & Hauspie following an accounting scandal
  • Managed reintroduction of Critical Path to UK market following a massive fraud case by the SEC

Services campaigns
  • Successfully build the reputation and credibility of two Indian outsourcing companies in the UK media

To connect with the team and learn more about our services, please contact a member of the Mantis Public Relations team – either Gavin Loader, Eleanor Willock or Toby Gavin on 0845 299 0684 or email info at mantispr.co.uk