Latest guest post on comms2point0 – collaborate to create stories, not announcements
I wrote a guest post for Comms2point0, the resource for Public Sector comms folk, on why collaboration with other companies and PR people creates better stories.
Click on the title link to take you straight to my post.
I was inspired to write it by Charles Arthur of the Guardian who does a consistent job of attempting to educate the PR community on what, according to his experience, is or isn’t a story. Much as his style can be quite brusque, he talks a lot of sense.