At Mantis, we can’t stress to our clients enough that without defined messaging, it’s very difficult to get the results you want from a Public Relations campaign.
Messages are what drive the creation of PR tactical plans, the tone of any written communications such as press releases, blog posts or even Tweets and what your company spokespeople say in interviews, at conferences, or even in the tender process.
It’s not the case that saying the same thing repeatedly will ensure it sinks in – it’s the opposite. Once the base messages are available, it’s our job as your PR consultants to find creative ways of getting those messages across and getting them to stick in the minds of your stakeholders. Weak communications campaigns are built on weak messages.
To introduce messaging successfully, our clients use us to lead the process using a 6-point checklist:
- Stage 1: Identify triggers, e.g. a need for the messages
- Stage 2: Research to support your messages and ensure they’ll resonate
- Stage 3: Writing the messages
- Stage 4: Proving the messages to ensure they’re accurate and useable
- Stage 5: Creating a shareable document, which all staff can work from
- Stage 6: Identifying places to update messages to present a consistent image
You can work with us to handle the entire process or, depending on your own resources, we can handle smaller elements.
Why use Mantis?
Our team has over 40 years of combined experience in technology public relations and is the only agency in the UK dedicated to IT companies that target the public sector. Our experience of creating corporate messaging for companies including IBM, Novell, salesforce.com, Sapient, Amdocs Xerox and Lenovo has helped us develop a detailed and successful methodology which we can adapt to suit our clients.
Our messaging support is priced at £3,000.00 (exc. VAT) including all stages of the process. Equally, individual elements of the process can be priced separately.
To discuss your requirements with the team, please contact a member of the Mantis Public Relations team – either Gavin Loader, Eleanor Willock or Toby Gavin on 0845 299 0684 or email info at mantispr.co.uk