Mantis Public Relations (Mantis PR) has won the retained PR programme for Masergy Communications Inc, a global leader in managed networking and cloud services.
The Mantis team will be responsible for working with the UK IT, networking, security and cloud media to secure coverage that builds on Masergy’s profile with CIOs and other C-level executivies at global enterprises. The team will focus on strengthening Masergy’s reputation for the delivery of its Software Defined Platform upon which its hybrid networking, managed security and unified communications solutions are based.
Karyl Scott, Director of Content Marketing at Masergy Communications Inc comments: “Mantis was recommended to us by our US partner agency as a team that could understand our technology, the challenges facing our customers, make good use of our content and create their own; connect us with important journalists and secure valuable press coverage.”
We wanted Mantis to work with our existing US marketing agency as one team – collaborating and working together. In just a few weeks, the team is already securing media opportunities to see our thought-leadership published via written articles and media interviews.”
Gavin Loader, joint managing director of Mantis, and the main director involved in the account comments: “This is a superb win for the company. It is yet another example of an international technology company entrusting its UK campaign to us. We will work closely with the Masergy team in the US to ensure content is compelling and targeted.”
The initial campaign will run for six months and focus exclusively on the UK. Post the six-month period, the campaign could be extended to cover several mainland European countries.