Mantis Public Relations Limited (Mantis PR), the specialist public sector technology PR agency, has been appointed to spearhead a proactive media relations campaign by Kable, the UK’s leading public sector analyst company.
The team will create media campaigns that demonstrate the knowledge and expertise of Kable’s analysis team around the themes of digital, data, cloud, public sector reform and procurement. The campaign will primarily target top-tier media and well respected blogs read across local and central government, healthcare, education, police & emergency services, defence and transport – extending Kable’s already successful media outreach.
Mantis PR will work with these channels to increase Kable’s profile amongst its potential customer base – sales and marketing contacts within large public sector technology vendors, the growing SME public sector technology supplier community and public sector technology buyers.
Jessica Figueras, chief analyst at Kable comments: “We have known Mantis for a long time as PR professionals who are well known and respected in public sector tech. We needed an agency that was well connected to the various groups that we want to reach, and also an agency that understands the nuances and issues driving technology procurement in the public sector. I doubt any other agency understands the application of technology in this industry as well as they do.”
Toby Gavin, joint managing director at Mantis PR comments: “The need for transformation enabled by technology across the entire public sector against a background of continued austerity has never been greater. Mantis PR’s and Kable’s collective focus on this sector makes for a very promising partnership. They are a highly credible organisation, with some of the industry’s smartest thinkers and we are immensely proud to be working with them.”