Marketing support | Mantis Public Relations

Marketing support

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Extending the reach of PR. Many of our clients past and present have needed marketing and lead generation support, but for a variety of reasons find their hands tied. They’re managing to increase company awareness and manage their reputation through PR with the Mantis team, but they can’t make the most of it; they can’t turn positive profile into pounds. Either there is a cap on recruitment or, even that, as an owner-managed business, they don’t have the scale and resources to drive new leads.

What’s the answer? Work with us to extend the reach of your PR efforts. The Mantis team partners with a seasoned marketing professional who can provide lead generation, product and service promotion using traditional and digital marketing tactics. For example:

  • Prospect database creation/ maintenance
  • Taking existing PR content and press coverage and putting it to work
    • Management / production of any collateral design work
    • Management of production of video / podcasts, image library
    • Management of production of infographics leaflets, brochures, flyers, whitepapers, banner ads, product newsletters, presentations
  • Web
    • Review of content for messages
    • Content refresh / maintenance
    • Maintaining news and events page
    • Working with internal web team to create landing pages [campaign specific or for new products/services]
    • Developing, managing and monitoring PPC’s. Campaign specific or for fixed period
  • Social
    • Research appropriate social platforms for audience
    • Building social networks [primarily Twitter]
    • Building LinkedIn company page
    • Sharing of PR content from website [news / blog posts]
    • Sharing of press coverage
    • Managing and monitoring social media activities as a part of an integrated marketing comms campaign or as a stand alone service for a fixed period of time.
  • Mailers
    • Creation of mailers using existing PR content
    • Distribution of mailer content
    • Digital and direct mail
  • Event support
    • Identifying and providing logistics to support events which match our PR themes, e.g webinars, seminars, exhibitions/trade shows, live events

For more information, please contact Toby Gavin on 07912 582 003 toby at mantispr.co.uk

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