I’m really pleased to introduce the new Mantis Discovery Exercise. It helps an organisation to broadly identify its PR needs, create the PR brief; identify strong spokespeople, themes for news stories and issues; and create a new tailored activity timeline to complement a PR plan.
If undertaken as part of an ongoing campaign, the Mantis Discovery Exercise also helps us to quickly ‘get under the skin of a client’ and become part of the team quickly. It ensures that from day one we have a complete view of a client’s activities and we can hit the ground running.
“The team from Mantis met with our team within the first week of starting our new relationship,” says Daley Robinson, Group Marketing Director, Stone Group. “From a full-day session, the Mantis team met twelve people from marketing, product development, finance, manufacturing, recycling and sales. Within a few days, they came back with over 20 possible stories, digested, understood, prioritised and with a clear plan of action to develop them.”
“After winning our account, Mantis completed a Discovery Exercise in 2012, meeting with eight BridgeHead staff from across the business, including our CEO,” says John McCann, director of marketing, BridgeHead Software. “The Exercise enabled the Mantis team to extract, work-through and prioritise a pipeline of potential PR activities, from customer stories through to topical thought leadership pieces. This culminated in a quick fire PR programme that led to coverage within the 1st month and led to a cover story of one of top tier target publications.”