Gavin | Mantis Public Relations

Tag Archive for Gavin

PR measurement needs to move up a gear

Some traditional ways of measuring PR worth are valuable. I am 100 per cent behind such activities as measuring media article volume by month, reviewing the importance of the media outlet, and tone of the article. For social media, measuring…

Spotlight on Mantis campaign work

We have just posted two new campaign case studies to the Mantis website covering our work with consultancy-led software distributor, Blue Solutions and with Simpl UK, which provides advice and systems integration services to health and social care providers. The Blue Solutions…